If one understands an image as text, albeit visual text, then it is not difficult to understand that image/text as existing outside of time. The issue is one of potential and not existence. If there is a possibility that an image/text may be seen by an observer/viewer but is not being seen then the image/text is only potential, even if the image is printed on a hard medium. To realize potential one must respond to the image/text itself and only when the image/text is being viewed does the viewer/observer become response-able to the image/text.





